Safer gambling training is designed for gambling operators, customer-facing teams, managers, and support functions. It is relevant for anyone involved in customer interaction, decision-making, or safeguarding within gambling environments.

We specialise in all elements of safer gambling training, including topics such as:

• Safer Gambling

• Positive Play

• Customer Vulnerabilities

• Gambling Harm Awareness

• Recognising risk indicators

• Effective customer interactions

• Advanced customer interactions

• Identify, Interact, & Evaluate

• Suicide intervention training

• Gambling support & effective signposting

• Staff wellbeing and resilience

• Gambling in the Workplace

Content can be adapted depending on audience and delivery format, or built bespoke for your specific needs.

Our training is shaped by lived experience, combining professional expertise with real-world insight. This approach helps participants better understand the human impact of gambling harm, leading to deeper learning, empathy, and more effective responses.

Our team brings a diverse range of experience to help shape and deliver our content, including gambling industry experience, gambling harm lived experience, regulatory experience, gambling charity experience, and strong teaching and education experience.

We continuously evaluate all training programmes providing the latest externally assured programmes, including CPD certification.

We work with all sectors of the gambling industry and specialise in designing tailored training solutions.

Lived experience refers to insights shared by individuals who have been directly affected by gambling-related harm. Incorporating lived experience helps bring training to life, moving beyond theory to real-world understanding.

See our Lived Experience page for more information.

Safer gambling training can be delivered flexibly to your needs, including through:

• Live workshops

• Virtual sessions

• Discussion forums

• Online e-learning programmes

• Blended learning

• On-demand learning

Delivery can be tailored to suit different team sizes, learning needs, and organisational requirements.

Yes. Our safer gambling training is designed for multiple experience levels, including beginner, intermediate, and advanced learners. Introductory sessions support those new to safer gambling concepts, while more advanced training provides deeper insight, reflection, and skill development for experienced staff and managers.

Training supports organisations by:

• Promoting earlier and more effective interactions preventing an escalation in harm

• Promoting positive play measures as per the Positive Play Scale, to support long term sustainable play

• Improving confidence in customer interactions. enhancing customer experience and promoting customer loyalty

• Supporting your business to grow sustainably, in a safe and compliant manner

• Encouraging consistent, responsible responses

• Supporting a safer gambling culture

• Meeting regulatory and licensing requirements

• Enhancing staff awareness and wellbeing

• Protecting staff from gambling harm

• Supporting the continuous professional development of your people

It also helps organisations demonstrate commitment to responsible gambling principles.

While the training is highly relevant to regulated gambling operators, it can also benefit organisations, regulators, charities, and professionals working in related areas such as support services, customer welfare, and harm prevention.

Yes. Training sessions and programmes can be adapted to reflect your organisation’s environment, customer interactions, and learning objectives, ensuring the content is relevant and practical.

Training length varies depending on the format and depth required. Options range from short awareness sessions to more in-depth workshops and structured learning programmes.

We believe in developing engaging programmes that fit with your operational requirements.

Yes. Our training programmes are CPD assured, meaning they have been externally reviewed to ensure they meet recognised standards for continuing professional development. This provides reassurance that our safer gambling training is structured, relevant, and supports ongoing professional learning.

Yes. We can tailor safer gambling training to meet specific country, market, and organisational requirements. In addition to supporting UK operators, we have recently delivered training for the Dutch market, North America, and organisations operating under the MGA. This flexible approach ensures training remains relevant, practical, and aligned with local expectations and operating environments.

We work across all parts of the gambling industry, providing safer gambling training that can be tailored to different operating environments and customer interactions. This includes online and remote gambling, such as online casinos, online sportsbooks, and online bingo, as well as land-based operations including betting shops, Adult Gaming Centres (AGCs), arcades, casinos, and bingo venues.

We also support lotteries, charity lotteries, fantasy sports operators, and B2B gambling businesses, ensuring training is relevant to each sector’s specific risks, responsibilities, and customer journeys.

Yes. Our safer gambling e-learning programmes can be delivered on your organisation’s own LMS or via our Moodle-based LMS platform. This flexibility allows your team to access training in a way that integrates seamlessly with your existing systems, while still providing full reporting and tracking of learner progress.

Safer gambling training helps staff build stronger relationships with customers by providing the knowledge and skills to respond empathetically, responsibly, and confidently. By understanding gambling harm, vulnerability, and positive play, staff can:

• Break stigma around gambling-related issues, making customers feel understood and supported

• Demonstrate that the organisation genuinely cares, fostering trust and loyalty

• Provide informed guidance that encourages responsible gambling while maintaining a positive customer experience

• Embed a culture of care and ethical practice throughout the organisation

This approach not only improves individual customer interactions but also strengthens long-term relationships, promotes a safer gambling environment, and supports sustainable growth in a compliant and responsible way.

Yes. SG Global can support your Safer Gambling Week or Month initiatives by providing a range of training, education, and lived experience workshops tailored to your organisation’s needs. Our programmes can help raise awareness, engage staff, and promote responsible gambling practices in a practical and impactful way.

Whether you want to deliver interactive workshops, online learning, or lived experience sessions, we can design activities that inspire learning, strengthen your safer gambling culture, and leave a lasting impact on both staff and customers.

Yes. We work with some of the largest gambling operators in the world, and we use genuine feedback and testimonials from participants to continuously improve our training. This feedback highlights the real-world impact of our courses, including enhanced staff confidence, improved customer interactions, and embedding safer gambling practices.

You can view examples of this feedback and testimonials on our homepage and Lived Experience page, where organisations and participants share their experiences of how our training has supported positive outcomes and safer gambling cultures.

You can contact SG Global by using the contact form on our website. Simply provide a few details about your organisation and training requirements, and a member of our team will be in touch to discuss suitable safer gambling training options and next steps.