Safer Gambling Training Specialists

Supporting Safe and Sustainable Growth

SG Global is a trusted provider of Safer Gambling and Responsible Gambling training, supporting Healthy Play standards across the gambling and gaming industry.


We work with operators, regulators, and industry professionals to deliver industry-leading training shaped by decades of regulatory, operational, and gambling lived experience. Our programmes place the voice of lived experience at the centre, helping teams recognise risk earlier and with engage customers more effectively and responsibly.

By focussing on the health and wellbeing of both customers and colleagues, we help responsible gambling businesses grow in a safe and sustainable manner, improving:

  • Customer Experience, Trust, and Loyalty

  • Regulatory Compliance and Risk Reduction

  • Long-term Revenue Stability

  • Brand Differentiation

  • Employee Morale, Wellbeing, Retention, and Recruitment

  • Alignment with ESG and Sustainability Goals

Want to see how SG Global’s industry leading Safer Gambling Training services can support people, your customers, and help your business to grow sustainably? Get in touch today.

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Our Services

  • Interactive safer gambling and responsible gambling training customer interactions gambling harm awareness

    In Person Training

    Our highly skilled facilitators and Experts by Experience deliver the very best interactive workshops to help bring Safer Gambling to life. Through a series engaging exercises we can help equip your teams with the skills and knowledge to have a safe and effective interaction with your customers.

  • Online Workshops

    We recognise that it can be challenging to bring the whole team together, particularly when working remotely or across geographically disperse areas. Our interactive online workshops bring the same interactivity and engagement but with the added flexibility of remote delivery.

  • Safer gambling e-learning training

    E-learning

    We recognise that training needs to be flexible and sometimes delivered in bitesize chunks to support operational needs. Our e-learning programmes are designed specifically for this and can be delivered either through our own Learning Management System or be seamlessly integrated with your system. Providing best in class asynchronous training.

  • Lived experience gambling harm story telling video live and in person

    Lived Experience

    Our Experts by Experience share their experience of living with gambling harm, and answer your questions. These sessions help to build connection and understanding, so that you can better support your own colleagues and customers.

  • SG Global tailored training and e-learning builds safer gambling responsible gambling role-play customer interaction safer gambling responsible gambling

    Bespoke Training

    We recognise that not all business needs or forms of gambling are the same. We build bespoke training packages tailored to our customers specific needs. Developing professional video and interaction content to bring the most relevant training to life, with expert video scenarios and tailored case studies.

  • identify, interact (Act), and evaluate safer gambling training workshops

    Consultancy

    Our Experts by Experience as well as experienced Safer Gambling team offer a unique perspective that underpin our consultancy offering. From reviewing Safer Gambling messages and website pages, to reviewing Safer Gambling policies and processes, we are here to help.

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Our Mission:

“To drive standards across the global gambling community, to minimise gambling harm through the delivery of industry leading training and consultancy services; shaped by the voice of lived experience.”

  • “That was the greatest session that we have ever had. As much as I took a lot from previous trainings, this one was more impactful. The trainer was extremely knowledgeable, engaging and kept the session alive by asking us questions and involving us throughout."

    Safer Gambling Team Member - Online International Casino

  • "SG Global delivered training to our Customer Experience team through multiple tailored sessions. I have now worked exclusively with the team at SG Global for several years, and each time they continue to exceed expectations. They have earned both my respect and my trust."

    Safer Gambling Officer - Online Sportsbook and Casino

  • "Provided exactly what we needed, repeatedly! Having used SG Global to assist with our training for many years now, I can only say great things. We have been lucky enough to run several 'live' workshops with Ben and his team. I would highly recommend the SG Global team for their Safer Gambling Training."

    National Training Manager - UK Betting Shops

  • "SG Global provide an ideal independent training resource for our casino group. Ben, Rachel and their team provide an industry stakeholders view on hot to achieve collaborative good practice with regards to Safer Gambling monitoring and interaction strategy."

    CEO - Land-based Casino Group

  • "We have collaborated with Ben and the SG Global Team to tailor content to our sector, in particular around customer interactions, which is housed on our internal LMS. This has proved to be very effective and makes the content more relatable to our venue teams. We have nothing but positive feedback with over 3,000 employees having access to the online courses."

    National Compliance Manager - UK Adult Gaming Centres

  • "Honestly, it was brilliant, was much better than I was expecting. The resources provided were a great touch and it was very engaging - thank you."

    SG Executive - Global Online Casino

  • "The content was very much what we needed, and the lived experience element really took it to a new level. It really hit home why we do what we do, and the skills that we have and can keep evolving through this session to support our players. The resources from the booklet and merch was not expected and added another layer to the impact of the session, as I have been referring back to it since last week.”

    Safer Gambling Specialist - Online Casino

  • "Couldn't recommend your training and lived experience sessions more if I tried! So valuable!"

    Compliance Professional (from LinkedIn)

  • "Brilliant session that was well presented, informative and thought provoking."

    Safer Gambling Specialist - Operations

  • "The workshop was well organised, managed and carried out. The presenters were knowledgeable and engaging. I have attended many workshops in my 10 years in the industry and this was one of the best! Well done and thank you all."

    Head of Safer Gambling

  • "The training was very insightful and helpful. Hearing Andy's story really made me realise the impact we have on people's lives and how we can assist them better."

    Responsible Gambling Specialist

  • "Great day! Very poignant and relevant to have people there who have actually suffered from GRH. It was very helpful to be able to ask them questions."

    Retail Operations Manager

  • "I really enjoyed my training it just reiterates the message around our role/industry and how we need to get it right! From recommendations on IRF/SGI's, to giving constructive feedback to retail colleagues. We all have an important part to play!"

    Retail Operations Manager

  • "Fantastic day – having an EBE on each table was a gamechanger for our colleagues – a massive thank you to them all for attending and being so open and honest. Lisa especially amazing for standing on stage and telling her story."

    Player Safety and Compliance Business Partner

  • "The workshop ran really well, the EBEs were great at opening my eyes and seeing from another perspective."

    CDD Officer

  • "Really enjoyed the day, was great to see everyone getting involved, the trainers very easy to talk to and the speakers were fab really hit home."

    Head of Compliance

  • "Informative and compelling. I really cant believe how quick the day went, I cant think of an improvement due to it exceeding my expectations. You are doing a great job!"

    Gaming Manager

  • "A well-delivered, professional, informative and fun training. The lived experience really made us think and understand the impact of gambling harms. Highly recommended."

    Responsible Gambling and Player Protection Officer

  • "It was an excellent workshop, very engaging and most importantly, very human. I wouldn't change a thing."

    Player Safety Manager

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Interested in working together? Or want more information?

Send us a message and we will be in touch shortly. We can’t wait to hear from you!