Specialist Safer Gambling Training for gambling operators, lotteries and the wider industry

Training that builds confidence

The best learning doesn’t just transfer knowledge. It builds confidence.

At SG Global, we partner with our clients to create practical Safer Gambling Training that gives people the confidence to apply what they’ve learned in the real world.

Whether you’re looking to strengthen player protection, develop your people or build on existing good practice, we’re here to support you with learning that works in practice, not just theory.

Our Approach

Every organisation is different, and so are the people within it. That’s why our approach starts with understanding your organisation, your objectives and the people we’re supporting. From there, we combine practical experience, different perspectives and proven learning methods to create learning that is relevant, engaging and designed to make a lasting impact.

Understand

We take time to understand your organisation, your people and the environment they work in, creating learning that reflects the realities of each role without adding unnecessary pressure to your team.

Partner

We work alongside our clients as trusted training partners, sharing knowledge, experience and good practice to create learning that supports long-term capability.

Build

We believe the best learning doesn’t end when the training finishes. That’s why our learning is practical, interactive and designed to help people apply their skills with confidence in the real world.

Big Ideas,
Real Impact.

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Our Training and Services

  • Interactive safer gambling and responsible gambling training customer interactions gambling harm awareness

    In-Person Live Training

    Our highly skilled facilitators and Experts by Experience deliver the very best interactive workshops to help bring Safer Gambling to life. Through a series of engaging exercises we can help equip your teams with the skills and knowledge to have a safe and effective interaction with your customers.

  • Virtual Safer Gambling Responsible Gambling Training Workshop Masterclass

    Online Virtual Workshops

    We recognise that it can be challenging to bring the whole team together, particularly when working remotely or across multiple countries or continents. Our interactive online workshops bring the same interactivity and engagement but with the added flexibility of remote delivery.

  • Safer gambling e-learning training

    E-learning Programmes

    We recognise that training needs to be flexible and sometimes delivered in bitesize chunks to support operational needs. Our e-learning programmes are designed specifically for this and can be delivered either through our own Learning Management System or be seamlessly integrated with your system. Providing best in class asynchronous training.

  • Lived experience gambling harm story telling video live and in person

    Lived Experience Talks

    Our Experts by Experience share their experience of living with gambling harm, and answer your questions. These sessions help to build connection and understanding, so that you can better support your own colleagues and customers.

  • SG Global tailored training and e-learning builds safer gambling responsible gambling role-play customer interaction safer gambling responsible gambling

    Bespoke Training

    We recognise that not all business needs or forms of gambling are the same. We build bespoke training packages tailored to our customers specific needs. Developing professional video and interaction content to bring the most relevant training to life, with expert video scenarios and tailored case studies.

  • identify, interact (Act), and evaluate safer gambling training workshops

    Safer Gambling Consultancy

    Our Experts by Experience as well as experienced Safer Gambling team offer a unique perspective that underpin our consultancy offering. From reviewing Safer Gambling messages and website pages, to reviewing Safer Gambling policies and processes, we are here to help.

  • Expert Speaker Safer Gambling Responsible Gambling

    Expert Speakers

    Our expert speakers deliver engaging, evidence-based presentations that combine the latest safer gambling research with powerful lived experience insights. Ideal for conferences, leadership teams and industry events, our talks promote positive play, support harm prevention and highlight how safer gambling drives long-term, sustainable growth.

Learn more about our SG workshops

Our Mission:

“To drive standards across the global gambling community, to minimise gambling harm through the delivery of industry leading training and consultancy services; shaped by the voice of lived experience.”

OUR VALUES 'ASPIRE'

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Accountability

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Sustainability

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People First

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Integrity

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Resilience

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Empathy

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OUR VALUES 'ASPIRE' : Accountability - Sustainability - People First - Integrity - Resilience - Empathy -

Customer Feedback

  • "Some training gives you information... This one quietly changed how I ask questions..The Session helped shift my approach from procedural interactions to more protective, human-first conversations."

    Anjali Gautam - Compliance & Safer Gambling Analyst

  • “That was the greatest session that we have ever had. As much as I took a lot from previous trainings, this one was more impactful. The trainer was extremely knowledgeable, engaging and kept the session alive by asking us questions and involving us throughout."

    Safer Gambling Team Member - Online International Casino

  • "SG Global delivered training to our Customer Experience team through multiple tailored sessions. I have now worked exclusively with the team at SG Global for several years, and each time they continue to exceed expectations. They have earned both my respect and my trust."

    Safer Gambling Officer - Online Sportsbook and Casino

  • "Provided exactly what we needed, repeatedly! Having used SG Global to assist with our training for many years now, I can only say great things. We have been lucky enough to run several 'live' workshops with Ben and his team. I would highly recommend the SG Global team for their Safer Gambling Training."

    National Training Manager - UK Betting Shops

  • "SG Global provide an ideal independent training resource for our casino group. Ben, Rachel and their team provide an industry stakeholders view on how to achieve collaborative good practice with regards to Safer Gambling monitoring and interaction strategy."

    CEO - Land-based Casino Group

  • "We have collaborated with Ben and the SG Global Team to tailor content to our sector, in particular around customer interactions, which is housed on our internal LMS. This has proved to be very effective and makes the content more relatable to our venue teams. We have nothing but positive feedback with over 3,000 employees having access to the online courses."

    National Compliance Manager - UK Adult Gaming Centres

  • "Honestly, it was brilliant, was much better than I was expecting. The resources provided were a great touch and it was very engaging - thank you."

    SG Executive - Global Online Casino

  • "The content was very much what we needed, and the lived experience element really took it to a new level. It really hit home why we do what we do, and the skills that we have and can keep evolving through this session to support our players. The resources from the booklet and merch was not expected and added another layer to the impact of the session, as I have been referring back to it since last week.”

    Safer Gambling Specialist - Online Casino

  • "Couldn't recommend your training and lived experience sessions more if I tried! So valuable!"

    Compliance Professional (from LinkedIn)

  • "Brilliant session that was well presented, informative and thought provoking."

    Safer Gambling Specialist - Operations

  • "The workshop was well organised, managed and carried out. The presenters were knowledgeable and engaging. I have attended many workshops in my 10 years in the industry and this was one of the best! Well done and thank you all."

    Head of Safer Gambling

  • "The training was very insightful and helpful. Hearing Andy's story really made me realise the impact we have on people's lives and how we can assist them better."

    Responsible Gambling Specialist

  • "Great day! Very poignant and relevant to have people there who have actually suffered from GRH. It was very helpful to be able to ask them questions."

    Retail Operations Manager

  • "I really enjoyed my training it just reiterates the message around our role/industry and how we need to get it right! From recommendations on IRF/SGI's, to giving constructive feedback to retail colleagues. We all have an important part to play!"

    Retail Operations Manager

  • "Fantastic day – having an EBE on each table was a gamechanger for our colleagues – a massive thank you to them all for attending and being so open and honest. Lisa especially amazing for standing on stage and telling her story."

    Player Safety and Compliance Business Partner

  • "The workshop ran really well, the EBEs were great at opening my eyes and seeing from another perspective."

    CDD Officer

  • "Really enjoyed the day, was great to see everyone getting involved, the trainers very easy to talk to and the speakers were fab really hit home."

    Head of Compliance

  • "Informative and compelling. I really cant believe how quick the day went, I cant think of an improvement due to it exceeding my expectations. You are doing a great job!"

    Gaming Manager

  • "A well-delivered, professional, informative and fun training. The lived experience really made us think and understand the impact of gambling harms. Highly recommended."

    Responsible Gambling and Player Protection Officer

  • "It was an excellent workshop, very engaging and most importantly, very human. I wouldn't change a thing."

    Player Safety Manager

Contact Us

Interested in working together? Or want more information?

Send us a message and we will be in touch shortly. We can’t wait to hear from you!