Positive Play
Positive Play is changing the way organisations think about player protection, customer interactions and long-term sustainable growth. Through a collaboration between SG Global and the Positive Play Academy, we're bringing together world-leading Positive Play research with specialist learning design, lived experience and industry expertise to create practical learning that helps organisations put evidence into practice.
The Science Behind Positive Play
Positive Play is informed by the Positive Play Scale, an internationally recognised research framework that explores the beliefs and behaviours associated with responsible gambling.
Positive Play complements traditional safer gambling approaches by helping organisations better understand the factors that support positive play. Alongside identifying and supporting those experiencing gambling-related harm, Positive Play provides evidence that can help organisations strengthen customer interactions, encourage informed decision-making and support Positive Play across their wider player base.
By understanding what Positive Play looks like, organisations can better equip their people to encourage positive behaviours, support informed decision-making and strengthen customer interactions. It's about building capability across the whole organisation while continuing to provide the right support for those who need it most.